Internship report Essay Example | Topics and Well Written Essays - 10000 words

Internship report - Essay Example The intern was also able to participate in market campaigns for the different products sold by Unilever. The intern performed duties such as communicating with agents and following up their progress in the market, emailing customers and sales agents, and helping in the daily activities of the department. The purpose of the internship was to expose the student to real life situations where one would be able to apply the theoretical principles learned in class. They were also expected to be creative and innovative and help the marketing department in designing market research and product promotion techniques. An intern was also supposed to apply reasoning and show high sense of responsibility. Marketing is both a theoretical and practical skill. After getting the theoretical concepts related to marketing and the market, it is important that someone gets access to a real market and apply the skills learned in class. This is very important and helps one to develop decision-making skills and get to know the challenges in marketing. This report covers the activities conducted by an intern during the internship period at Unilever Company. It covers what was accomplished during the internship period and the learning outcomes that were met during the internship period. This report also gives recommendations on what the company can implement to increase its sales and operations. It also gives tips that the company can adopt to give better internship to future interns. The report is basically based on the marketing of Dove and the related challenges as seen in the market. It gives the strategies used by Unilever to ensure high sales volume in their products. It also covers the str ategies used by Unilever to ensure that they compete favorably in the market. A number of marketing campaigns have been highlighted to show the activities the intern participated to boost sales and track